Now that I have become more aware of all the advertisment in my life, I've noticed a common trend among the ad technique "plain folks." The image that most Americans have created for our country is a very down to earth white farmer and his family. They are stuck somewhere in Kansas, the father owns a truck and they have a puppy. I've seen this image in many commercials that advertise for sports center and the food network. This technique is very apparent in political campaigns and in some food companies that want to advertise a "home grown" appeal. Trying to connect with country wannabes can be effective if done right. For example, there is a commercial about the Ford F-150 (done in 1994) that focuses on country folk. But I know and we all know that Cowboys do not own a Ford F-150. This is effective, because it appeals to a mans need to be tough and a good father. With the shots of the boys playing football and then it cuts to a guy in the truck, all point to a illusion city people make of the country. Now this commercial is fairly old, but there is another commercial put out in 2015 that has the same appeals. This commercial uses the same as techniques, but adds in more industrial jobs. This is because in a time like today a working job that is geared to be manufacturing is more popular and relatable. An ad technique that is featured here is a secret ingredient, because in the middle of the commercial it seems that the voiceover is rattling off a bunch of tough sounding words like " military" or "aluminum and steel." The Ford F150 commercials may change slightly but they all revolve around the idea of being tough.
1994 Ford commercial
2015 Ford commercial
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