Generic vs. Brand name: Lucky Charms

Today, I went to the grocery store with my dad to get Lucky Charms.  Let me just say that I adore Lucky Charms.  I'd eat that cereal everyday if my mom would let me, but unfortunatley she buys my groceries and monitors what I eat.  She is the mom that will buy organic plants over regular plants.
Anyway, back to Lucky Charms and the cereal aisle.  As I searched the cereal aisle, for my Lucky Charms, I realized that there was an off brand of Lucky charms and a genuine Lucky charms (General Mills.)  Which got me to think what is the difference between the generic Lucky Charms and the brand Lucky Charms.  And throughout the rest of the shopping trip, the generic vs. brand fight exists in just about every product.  Which leads to the question: what is the difference?  So I did a "little digging" and made a comparison between the two Lucky Charms.
Here is what the Raley's cereal looks like with nutrition guide:

Here is the actual Lucky Charms (General Mills) looks like with nutrition guide:


Here are some more off brand Lucky Charms:

(happy shapes is another cereal that can also be found at Raley's)

At first comparison, the General Mills branding looks the most appealing to me.  I think it is because the leprechaun look so happy and the cereal is in a gold cauldron.  These elements are so irresistible, because who doesn't want to eat out of a gold cauldron.  Mills did a better job of marketing, because I remember the advertisement as a little kid and all the marshmallows and the leprechaun a have back story. What I also see is all the offbrands have the word marshmallow within the name, which makes the cereal appear more unhealthy. Whereas Lucky charms just sounds magical and happy. And I am not a parent, but Lucky charms seems like a more convincing name then Marshmallow Treasures. So in conclusion, General Mills did a better job of advertising and branding the cereal Lucky Charms.